Watermelon has grown enormously in a short period of time; we’ve experienced different phases both with regards to the company and to the market. A market where the chatbot was still ‘scary’ and relatively unknown, and a market full of enthusiasm about chatbots wherein companies wanted to try out new technology. This is the market that we’re dealing with right now. We are clearly one of The Netherland’s key players in the chatbot market. Our client base has grown enormously and we are active in almost every field in more than 30 countries. This gives us the chance to share some good examples of how our chatbots can be used, so we have compiled a number of interesting client case studies.
We can no longer deny it, social media channels are hot. New initiatives keep on coming everyday. A great customer service is available day and night and through multiple channels. This might result in the feeling that you are short of hands to serve all your customers on social media. This is not necessary! Read further if you want to find out how you can talk to all your customers on these social media channels.
Do you believe a chatbot is not a good addition to personal customer service? This is one of the biggest misconceptions when it comes to chatbots. Automation of customer service is actually a great solution for personal customer experience.
Joris is the strategist behind Watermelon’s marketing. If you’ve ever seen an ad from us online, you can probably thank Joris. Curious to find out more about his creative and analytical ways of working? Read this edition of A day with… Joris!
It doesn’t matter what kind of company you are – at the end of the day every company has the same goal: bring a product or service to market successfully and generate income.
In the short term, you can probably achieve this goal with any product without needing to be of real value to your customers. If you want to be successful long-term, you’ll need to understand and serve the needs of your customers.
Right now, customers still aren’t getting the level of service they expect. Companies often look beyond the individual needs of customers and only consider the big picture.
Since the world is becoming increasingly more connected, consumers expect more from the places where they spend (or are thinking about spending their money). They want immediate answers and prefer 24/7 availability. Companies continue to struggle with meeting and managing customer service expectations. Have a read through the following customer service trends for 2019 and decide which one will have the most impact on your business this year.