Joris is the strategist behind Watermelon’s marketing. If you’ve ever seen an ad from us online, you can probably thank Joris. Curious to find out more about his creative and analytical ways of working? Read this edition of A day with… Joris!
It doesn’t matter what kind of company you are – at the end of the day every company has the same goal: bring a product or service to market successfully and generate income.
In the short term, you can probably achieve this goal with any product without needing to be of real value to your customers. If you want to be successful long-term, you’ll need to understand and serve the needs of your customers.
Right now, customers still aren’t getting the level of service they expect. Companies often look beyond the individual needs of customers and only consider the big picture.
Since the world is becoming increasingly more connected, consumers expect more from the places where they spend (or are thinking about spending their money). They want immediate answers and prefer 24/7 availability. Companies continue to struggle with meeting and managing customer service expectations. Have a read through the following customer service trends for 2019 and decide which one will have the most impact on your business this year.
More and more companies are starting to use chatbots to automate part of the customer service or to automate lead generation. Chatbots have a bright future ahead of them, but you still often hear about people talking to a chatbot that is not capable of offering the right help. This leads to frustration for the customer that could’ve easily been prevented, provided you know what you are doing.
Congratulations! You’ve published a Livechat on your website. Being available via chat brings you one step further on the journey to modernizing your customer service operations. Here’s your next challenge: how do you ensure your customers are going to use the chat on your website? This blog explains how you can help make your customers aware of the benefits of using Livechat on your website.
Great customer service... how can we define that? Is it being helped quickly and in a friendly manner? That the customer service team has long opening hours and is open to inquiries via several channels? Read below our 7 tips for providing great customer service.
Do the adages 'the customer is king' or 'the customer is always right' sound like nails on a chalkboard to you? On the one hand, they motivate you to offer your customer the best of the best, but on the other side you still need to listen politely even if the customer is actually wrong.